RISE

Co-Operative’s new headquarters will represent the first phase in the redevelopment and regeneration of the Group’s
20-acre site. Located at Manchester’s Northern Gateway and bounded by Miller Street and Corporation Street.

My task was to craft a brand that encompassed a truly mixed-use development with sophisticated brand architecture.
Enabling a robust, yet creative brand experience over the 10 to 15 year project timeline. Building a successful
brand is about creating relevant difference. Rise’s relevancy comes from the fact that the world has finally caught
up with the Co-op. The difference will come from leveraging the human heritage of the Co-op, the cultural vibrancy
of Manchester and the historical significance of the site with a future-oriented call to action. ‘Rise’ has a position
anchored in the rich heritage, shining a beacon into the future. It forges the way to a future where markets are
inseparable from the communities they operate in.

Designed and produced at Landor Associates